"The word that
is heard perishes,
but the letter that is written remains." - Anon.
(and on the internet,
remains forever!)
The world today has
so few standards, I was surprised to find a new set. Structured
standards for blogs have replaced letter writing and may
push that diurnal activity into a discipline worth revisiting. My book promoter even
recommends a collection of blog entries offered as an ebook for appeal to a
different kind of reader.
Letter writing has a long tradition, of course. Famous letter
writers:
- Marcus Aurelius to his son: more useful for today's reader than to the boy, perhaps
- Paul of Tarsus to the churches he established
- Lord Nelson to his mistress Lady Hamilton
- Eleanor Roosevelt to a journalist friend who critics want to call her lesbian lover
- W.E.B DeBois to his daughter - journey of an educated ex-slave in America
- Anne Morrow Lindbergh's (simpy) love letters
Ben Franklin was a
pamphlet writer and publisher. He even printed colonial money. His writings
would fit well into the discipline of blogs with memorable taglines -- A
stitch in time saves nine. Franklin published the Poor Richard's Almanac,
useful because it listed the daily times the tide went out in Boston Harbor so
sailors could manage their shore leave.
Franklin's best
advice was
"Let all men know thee, but no man know thee thoroughly."
For us regular
people, blogs are quickly supplanting the need/use for letters. Advice
from which writers before the age of blogging could easily transpose to the blog
format?
Susan Sontag: On
Photography
Stephen King: On
Writing
Neil Gaiman: 8 Rules
of Writing
Many of these musings were archived on Brain Pickings. My favorite is Ray Bradbury's "How List
Making can Boost Your Creativity."
Standards for quality
blogs are dictated by the software known as Wordpress. I have wanted many
features added to my blog site that Wordpress doesn't allow. Plus, I must
cooperate with actions that Wordpress rewards. For example, titles should be a certain
size, along with section headings at a certain 'level' for the gobots to easily
catalogue ideas for search engines
Once a blogger gets
comfortable with the limitations of the software, the best (by today's
standards of most visited) blogs have these features:
· to a specific audience who
are trying to break into that field
· with a how-to lesson
(optimum 7 steps)
· presented as a list with
examples offered as links
· includes decorative images
(statistics as charts only)
· exclude the personal
journey; lessons learned only
· brief and terse -- let me
repeat -- nobody wants to see how many words you know
What did I neglect in
this post? Some advice for me?