Book Trailer

Friday, May 25, 2012

The Middle Story of a Trilogy

by Stella Atrium
5/25/12

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Consider for our example The Lord of the Rings in movie form.  The Fellowship of the Ring got all the acclaim, and The Return of the King got all the awards.  But The Two Towers (with the walking trees and the assault on Isengard), um… not so much.LOTR

I’m aware of this odd pattern with the middle story carrying much the weight, but none of the praise. So for HeartStone: Book II of the Dolvia Saga, I went the extra mile to secure a Kirkus Review and also petitioned some friendly GoodReads reviewers to look over ARC versions of the story.

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The complete paragraphs provided by Kirkus Reviews are below, and one GoodReads reviewer said this:

“The plot of HeartStone revolves around several offworld characters, including Dr. Edna Edwina Greensboro, Lieutenant Michael Peter Shaw, and Dr. Henry Beecham, in addition to Dolviet tribal members, leaders, and outcasts.
      Readers will be reacquainted with old friends and like them try to determine who is truly the enemy of Dolvia, a new one or the same enemy with different tactics.  Either way, the tribal people of Dolvia are the pawns, along with those who choose not to see or act or those who are just naive.

HeartStone         As an orphaned child of an offworlder and a Dolviet, Brianna Miller is condemned to be an outcast among the tribes.  Yet, she strives to better herself so that one day she may travel to Earth, the planet of her father's birth.  With the gifts that Dolvia has provided her, the generosity and teachings from the various characters, the pain that she endures, the compassion she feels for others, and the risks she takes, Brianna prepares for a future...a future she will choose for herself!

        You have a really great series going here.  I love your descriptive writing style!  I really can't wait to see what Brianna thinks of Earth and then what happens when she returns to Dolvia!”

-- Phoenix Carvelli
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KIRKUS REVIEWS
HeartStone: Book II of the Dolvia Saga
Atrium, Stella
$19.95 paperback, $6.99 e-book
ISBN: 978-1462070442; June 15, 2012

The second installment of Atrium’s Dolvia Saga is a character-driven sci-fi tale that explores profound—and timely—themes of sexual oppression, environmentalism and cultural intolerance.
      Atrium’s intricate novel ranges widely in theme—gender, politics, existential philosophy, mysticism, etc. Set primarily on the planet of Dolvia—where the females of the indigenous, frequently warring tribes of the savannah maintain few rights and are forced to wear burkas—the storyline revolves, at least initially, around Dr. Edna Edwina Greensboro, a bush-clinic doctor whose courage, compassion and vision have begun to change some of the insular ways of thinking.
       Getting married to Lt. Mike Shaw, an off-world military man, and keeping two female gualareps—oversized and sentient iguana-esque reptiles—increases her status. But when she witnesses a “mixed blood” girl being brutally abused, she realizes that she’s working against centuries of oppression reinforced by cultural mores, folklore, myth and cruel men dead set on guarding the status quo. After all, the victims “are only women.”
        The commentary on gender politics benefits from a foreign setting; it’s an exercise in considering discrimination without finger-pointing. But that’s only one aspect of this multifaceted story—as Greensboro fights to save lives and educate the tribespeople, nefarious individuals and companies seek to profit from the chaos.
        Aside from a few instances where the storyline becomes erratic—as with Greensboro’s marriage, for example—Atrium’s saga continues with another entertaining and powerful read, reminiscent of Octavia E. Butler and Margaret Atwood.
         An allegorical, emotionally intimate narrative for sci-fi fans, with broad themes that could appeal to a mainstream audience, too.
SufferStone
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HeartStone is “live” this holiday weekend.  Yeah!
As an incentive to get started with the series, we’re offering the ebook version of SufferStone: Book I of the Doliva Saga at the 55% discounted price of $3.09 on Amazon.com.  The offer is good through June 2012.


Sign up for GoodReads giveaway of softcover copies of SufferStone to celebrate the release of Book II.  Ten days only!

Tuesday, May 15, 2012

Self-Publishers: Taking the Long View

by Stella Atrium
5/15/12

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FairGirlI live in Old Town in Chicago, as I have mentioned in previous blogs.  We have a series of street fairs in the summer here, and I like to attend to watch the well-heeled residents. At one fair last summer a kiosk was set-up outside the entrance to the actual fair where bright-faced young people were giving away samples of a new energy drink in a red and black aluminum can with a twist top.  I carried my sample around for forty minutes so they couldn’t force another one on me when I passed again.

I was headed home at two in the afternoon when the fair was just going into full swing, and one of the young venders at the kiosk announced that they had sold out.  “We sold out,” she proclaimed, even though there was no cash drawer for receiving funds. “That other booth still has product, but ours is gone because we had the better-selling item.” I didn’t argue with her. It’s not good to discourage young people.

The booth she indicated was actually selling their drinks, at Chicago prices, street fair prices, and was stocked for the entire day, rather than with enough product to last only five hours.  artfair-booth

I turned the corner and passed some overfull trash bins, many holding unopened cans of red and black design.  I threw my unopened can on top.

Self-publishers can take a lesson from this incident. Best-selling is an abused term when talking about 99¢ items, or free items. Maybe more pieces moved out of the kiosk, but what profit was made?

You may argue that promotions are not about profit, but about branding. I would counter that a free sample is not the same as a purchase, and doesn’t imply that I will remember the product’s name, open it, or look for one later at the store. Branding didn’t happen.

Some entrepreneurs advise writers and self-publishers to work at providing the personal touch, spend hours on Twitter and Tumblr, solicit interviews on the websites of other writers, engage with giveaways at reading sites, join in blog tours, lower the prices for ebooks, and constantly reassess what works for your genre or your story. These advisors are the people who are making money – from writers – If we stop the rat race, they would have no audience.

bkstore top10Maybe in the old paradigm short-term sales pushed visibility of a new book. A flurry of reviews followed by a prime location in chain bookstores were coordinated with a print run that ensured enough copies to meet demand after the writer appeared on the Today Show.

Monthly sales were monitored by chain bookstores so that, if a book didn’t move in six weeks, copies were returned to the distributor.

The new era of ebooks changed that need for quarterly sales figures and lists of top ten sales numbers.  In ebook form, the item is not returned so bookstore inventory stays fresh. An ebook is published forever and can gain an audience by word-of-mouth, and by good reviews, over six months or eighteen months.

Or eighteen years.

The writer can reinforce her brand by publishing a second book in a series.  I learned on Reddit that some fans of fantasy (my genre) don’t pick up the first book of a trilogy until all three books are available.  That’s the long view. I’m not published to my fan base until Book III is in print.

HeartStone coverBut where’s the downside of taking the long view?  Book II of my Dolvia Saga titled HeartStone is due out in June 2012.  I paid for a Kirkus Review so some quality press accompanies the release, and a couple reviewers from GoodReads were kind enough to review ARC copies.

I’m considering RAISING the price of the ebook version to a level more in keeping with other writers in my cohort – equalizing the price for Book I and Book II at $6.99, similar to Lois MacMaster Bujold or Robin Hobb or Jacqueline Carey. After all, the paperback copy sells for $19.95.

What is lost if I take the long view? A lot of busywork to keep pace with the Smashwords crowd?


So… if you made it this far.  Please BUY NOW.  SufferStone: Book I of the Dolvia Saga is still priced in ebook version at $3.19 on Amazon.  BUY NOW at this 55% discounted price before June 2012. 
Starbucks drinks


Each ebook version of the Dolvia Saga is well worth $6.99, just like the fantasy novels of Bujold, Hobb and Carey are each worth the cover price. That’s equivalent to two cups of Starbucks coffee.  But today, you can BUY NOW at the discounted price of $3.19.


And you can claim that you’re in with the in-crowd.


Wednesday, April 18, 2012



Self-Publishers: Unrequited Love is Key to Keeping Fans
by Stella Atrium
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BarbietatI recently read Kushiel’s Dart by Jacqueline Carey over several days – that’s one long story.  I was completely enamored with the well-drawn characters and descriptions of Europe before the 100 Year’s War. The politics for a game of thrones in tangent kingdoms were intricate and multi-various.

I admired the level of diction using Old French, Old German and Celtic, and the writer’s many stories taken from the myths of several religions.  Plot keeps the reader engaged, so I thoroughly enjoyed the later surprise about Master of the Straits (I won’t give it away here).

I was crazy for the writer’s courage to kill her main character in the middle and turn the reader’s attention (as well as the narrator’s) to more than one focus for a potential ‘chosen’ lover. The pantheon of characters was easy to follow, and several women characters took prominent roles.  The writing style found a rhythm that was comfortable and measured, leading the reader into delight of strange words from many languages.

I even started to compare the work to my own writing and felt I was second-rate.

So I decided to find some fans of Jacqueline Carey, and looked around at the many websites developed to keep the fantasy alive and maybe start some group role-playing adventures using character names and the milieu of the story (similar to the old game of claiming a character from Jane Austen as your muse). Nicoletat

Fan sites for Jacqueline Carey’s characters are often highly developed.  I was green with jealousy.

I was shocked to find, though, that few fan sites provided a map of the territory or artist depictions of the weapons used by Jocelin or the many warriors with well-described fighting styles. Artist depictions of The Master of the Straits don’t show up anywhere!

Rather, fan pages focused on scrolled fonts and provided wallpaper, and images of women with tattoos on their backs.  Some showed famous actresses with (added) tattoos or smoldering looks under mussed hair. Kushiel’s Dart was narrated by a courtesan in a discipline of yielding, and the heroine (along with many others) decorated her body with a ‘marque’ or back tattoo that designates her status as indentured or free.

But what about the great writing, plotting, sense of history, shared languages, old myths, and plot surprises?

I guess I’m an old fart.  I enjoyed the aesthetic qualities of the writing style.  Fans looked more to the fantasy of a dominant male and yielding lover who tolerates pain.

Oh, jeez…

How do we apply this revelation to our search for loyal fans? Online advisers for self-publishers encourage us to find our ‘fan base’ and go to where they congregate for promotions.  But who and where are they?

I read A Canticle of Lebowitz at age 18 and was swept away. Today I cannot find the appeal in the story.  Like Siddhartha by Hermann Hesse, the Lebowitz story must be read at a certain age to display its magic.  A reader must devour The Once and Future King before age 14, for example, or miss that opportunity to be enthralled with experiencing the world as a fish or a bird.

I read the The Shadow of the Torturer by Gene Wolfe at age 35 and read everything else he wrote within a year.  Now the books on my shelf look like ashes of a bygone era.

ShrekFionaFor those of you who haven’t explored the canon for the fantasy genre, a likely comparison is the Shrek movies that are cartoons about cartoon characters with slapstick humor and fart jokes – beloved by children everywhere. But the movies include in-jokes and adult references (that hopefully get past the kids) such as Pinocchio’s ability to make wood. The parents who took the kids to the movies also had a good time.

I love Shrek for breaking the mold of fainting princess and providing work for Fiona and her mother, along with the shrinking violet princess characters -- compared to Disney’s cartoon for Beauty and the Beast that remains so stilted, I cannot sit through the full hour of its run-time.

But Shrek suffers from the same problem of all trilogies.  When Shrek and Fiona are wed and start making babies, the sexual tension flows away. The introduction of Artie and the need to bring a new Prince Charming to FarFarAway revives the interest of young viewers, but not so much the parents.

Sexual tension keeps the fan engaged.  You can write that in stone.BonesPreg

For the TV viewer, now that Bones and Booth are wed with a baby in diapers, where do we find the titillation that kept us engaged for six seasons?

For the fan of Old Hollywood, the tension between Humphrey Bogart and Lauren Bacall that made To Have and Have Not a box office hit was largely settled by the time Key Largo was shot four years later when they were an old married couple.

BogartBacallAre you still following the thread here?  When I finished Kushiel’s Dart the ‘couple’ who leave the newly wedded king and queen to retire on a country estate don’t wed and make babies. The warrior sworn to her protection makes excuses that he cannot be her lover and her protector, choosing the latter to define his life.

I found the ending so unsatisfying because of the lack of resolution. But the lead character is a courtesan and barely eighteen.  If she settles in, sexual tension flows away and there’s no need for a sequel (of which there are twelve).

Here we find the real problem of women as heroes.  A female hero succeeds when she finds a protector while she goes about producing the next generation.  A guy hero succeeds when he rides off into the sunset to the next adventure.

No matter how well written for style, scholarship, pacing, plot, or level of diction – the fans of our stories ride along on a fantasy that resides in the hero’s (or heroine’s) unrequited love.

It’s the story of unrequited love that captures the fans.


Wednesday, April 11, 2012

Self-Publishers: Is Your Work Good Enough for ePub?

by Stella Atrium
4/11/12
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I produced a couple plays in Chicago small theater and worked with great performers, directors, fight instructors, and crew who gave their hearts as well as their time to display new works in non-profit theater.

One director was experienced from her country-of-origin and talked often about how she procured costumes and set decorations and good press for a theater group there that was attached to a high school.  Of course, Chicago is a world-class market, even for non-profit -- and finding these treasures was also a bigger effort in our fragmented communities.  girlegg

Small theater is about vision, and also about compromise as the group approached opening night and made choices for what could get completed in time for that first raised curtain.  Occasionally, we had to settle for what we could accomplish rather than the original vision.

We were lucky to generate some buzz about the production, and a famous reviewer from The Chicago Tribune was scheduled to visit a performance in the first week of an eight-week run.  When this director learned that the reviewer would write about our production, she broke out in hives – literally.

Suddenly, none of the completed work was good enough.  The director started driving the production manager, the crew, the actors, and everybody for improved choices, better flow, smoother cues, enhanced lighting, additional costume choices.  Finally, I realized that she had not experienced this level of scrutiny from reviewers and was gripped with fear that the production was not good enough for the Tribune.

Time to step up to prime time.

eggshellsSelf-publishing is similar to this example in that, for a good part of the project, the writer can please herself and complete the amount of work needed to meet personal goals.  The writer can make a website, join Twitter and FaceBook, and create a blog submitted to Tumblr.

The writer can solicit reviews from friends and from companies that sell services, and post the kind words mined from a few paragraphs posted by a reader who only has her own reading arch to draw on for comparison.  This work – and it’s real work – takes dedication and vision and commitment to selling the value of the story.

Except at some point a world-class reviewer will notice your story.  At some point a fellow writer who has reputation and sales will look at your story.  A writer who you have read and admire will follow you on Twitter.  Eventually, an agent or publisher who is trolling Twitter and GoodReads for the next break-out novel will stumble across your book cover.

Will you make the grade? Or are you trying to publish your dreams more than publish a real-world classic.

•    Is your story more than 90 pages? Was the story copy-edited more than once?

•    Is the cover derivative from similar stories so they all look alike?

•    Is the grammar correct? Does the reader engage within the first 4 pages?

•    Is the blurb truthful and informative? Do the promo paragraphs respect the genre?

•    Is the primary character fully drawn? Are side characters interesting and various?

•    Does the plot teach the reader something about herself while moving along at a good clip?

•    Is the story satisfying for growth in all character? Where is the surprise? walkshells

These concerns cannot be changed after the reviewer has found fault or expressed a wish that the story was better presented. The writer cannot argue with the reviewer and claim his view ignores all your good work.

What writers among you have taken a story off the market and reworked it after the reviewers wrote unkind comments that more work is needed?

Is your story only good enough for epub, or is your story ready to endure the scrutiny that you think you seek? Some opportunities happen only once.  Some creative work exists in solid form (museum quality) and is no longer available for re-edit.

Is the story ready for prime time?



Friday, March 30, 2012

A new book reivew of SufferStone from Chris Gerrib (author of Pirates of Mars, and The Mars Run) on POD People website.

"I found [SufferStone] oddly fascinating, and something about the book kept drawing me into it. I think part of what pulled me in was seeing the patterns of imperialism playing out again. I also think that Ms. Atrium made me care about the characters, thus I cared what happened to them. So, I’m putting SufferStone down as an interesting read.

Read the complete review at:

http://podpeep.blogspot.com/2012/03/review-sufferstone.html

Thursday, March 29, 2012

Girl Heroes in Current Fantasy Novels: A Lament

by Stella Atrium
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Back to my first complaint.  I was making a case that women characters are cheated in sci-fi / fantasy stories.  A reader countered my assertions that several writers present the young lead hero as a girl.  So I decided to look into this trend that is a common trope for the 2001 -2011 decade.

Bone Doll's TwinI read The Bone Doll’s Twin (the trilogy) by Lynn Flewelling where a boy/girl named Tobin starts out as a boy due to magic, because the girl heir would have been killed.  She fights the last battle, though, in full armor on horseback wielding a sword AS A GIRL.  The ambiguity of gender confusion was interesting, but the forest witch was a more fascinating character.  This book, at least, presents the troubles of other women who want to join the fight, or who serve fighters.

I read the Poison Study series by Maria V. Snyder where a girl named Yelena is trained by a mean minister named Valek who later admits to sexual interest and becomes her savior when her foolhardy trust in his lessons get her in trouble.  They succeed together, but he has all the real power.  There’s another female character in this story named Star, but she serves only as counterpoint.

I read The Book of Deacon, which is the first in a series by Joseph R. Lallo.  This female lead character, a too-naïve girl named Myranda, is always alone and persecuted until she reaches hidden island where everybody has magic; a cloying feast of description and little plot.  She also bonds with a mean, mysterious character older than her and with sexual interest.  She sheds all the security and friends in this paradise to follow him into trouble.  Do you see a pattern yet?  Curse of Chalion

I read The Curse of Chalion by Lois McMaster Bujold and enjoyed every paragraph.  This female character has a brother who should be heir, and a teacher who is more than he seems.  However, she has a mother and grandmother, a BFF and ladies-in-waiting.  Within the feudal society where the bad guys have no redeeming qualities, she makes decisions to side-steps the fate that only a woman would face – marriage to the wrong man as a pawn in court politics. The solutions were too easy, but the character of Cazaril was a delight in his fatalism.  A fun romp into formula writing.

I’m currently reading Mistborn by Brandon Sanderson because of the buzz on GoodReads about the next upcoming book in the series – and something about a video game based on the series.  Here the primary character is a guy named Kelsier with specific powers based on real physics. I can see the appeal to sci-fi readers who are mostly guys.  The female lead, since his wife is long-dead, is a street waif named Vin who…  wait for it…  has special powers she knows nothing about because she was orphaned from her noble family.

Another big surprise…  in Mistborn there are NO OTHER WOMEN.  Oh, yeah, there’s a cook who cuts Vin’s hair so she looks more like a girl. Where are her sisters, aunts, cousins, BFFs, younger girls she persecutes?

Guys…  Women live in a world of women.  Women solve problems differently than how men solve problems.  Women don’t act on inflamed anger or rush into danger like Keifer Sutherland in 24 – so not believable (even for a guy).

Where are the stories where women solve the kinds of problems that women have using the kinds of resources that women can gather?  Unwanted births, little access to wealth, no voice in the public square, the demand to follow custom, submission in a confrontational situation, secret revenge, and more.  Stop putting a sword in their hands and look around.

How do women succeed in adversity?  Here’s a hint…  They work WITH other women.

Aaahhh, I feel better now.  Got that off my chest.


Wednesday, March 21, 2012

Self-Publishers: Beware the Dreaded Comfort Zone
by Stella Atrium
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Thomas MastersI sometimes talk with an artist friend who has a studio in the same building as my writing studio.  He shows his works at the storefront gallery below us.  The gallery owner expends considerable effort in the Chicago market to draw an audience into his openings, and the paintings sell well.

Except now the painter wants to market his works to regional galleries and has picked a few favorites to approach.  His paintings have all sold, though, so he needs a not-for-sale cache to request an opening at other galleries.  He also needs a press kit and ready responses to interview questions.

“I first began painting because…  The biggest surprise in my career so far was…  My favorite color is green, thank you for asking, but I’m in my blue period now…”

I asked yesterday how the plan for the gallery tour was coming along.  His greatest fear is that the paintings will sell out at the first gallery and the tour will have to be canceled.

Oh, the trials of success.  inside Masters

He gave me a soulful look and said, “I wish I hadn’t started with the gallery tour idea. The expense of travel. The need to sell myself into each market.  The constant glad-handling and repeated questions.  I’m dreading the whole adventure.”

It’s terrible that he’s so successful.  Just terrible!

Paintings are like fashion in a way.  Once Michelle Obama wears an outfit to a public event, she cannot be seen in that dress again.  Self-published books, however, are more like a stand-up routine at a comedy club.  Since the jokes work only on the people in the room, they can be re-used with a new audience.

An agent once told me that the market for books is limitless, once you tap into a national press release vein for marketing.  Unfortunately for self-publishers, that avenue is NOT Twitter.

retweetI love Twitter and spend hours with writer friends there.  We retweet obsessively and provide space on each other’s websites for interviews.  We “Like” each other on FaceBook fan pages and post weekly digests of activity for our favorite writer-tweeps.  We give klout and gold and karma and hugs.

But we don’t read each other’s books, and we certainly don’t BUY them.  Twitter is not a current that leads to national reputation and SALES.  Twitter is a comfort zone where we count the number of retweets as success without a thought that they are only a return gesture for my retweet of his tweet about his book.  None of this activity has reached a reader who BUYS BOOKS.

Are you a writer on Twitter?  Do you have a blog or website where only fellow writers visit?  Do you count yourself as successful and ignore the sales numbers on the 1099-misc? comfort zone

What is your next adventure to burst out of the comfort zone and market to regional bookstores and online READER sites?

Have you enabled RSS feed on the blog? Have your added "Like" buttons to the website that link to a fan FaceBook page?  Have you submitted topical articles to Tumblr or Helium?

Leave some suggestions here for that first step off the cliff.

Also visit me at http://www.librarything.com/er/giveaway/list#12178818
For a GIVEAWAY of 20 copies of fantasy novel SufferStone through March 26.