5-Star Reviews on Amazon!

A Treat for Sci-fi Fans  

From RCBR for Amazon

Take a doctor with memories of a distant past – memories of other planets and aliens. Add an eclectic group of traveling companions, pepper nicely with metaphysical twists and turns and a dash of Canterbury Tales storytelling and you have a book that rocks.

I loved the characters in SEVEN BEYOND and all their intricate lives all woven together on a journey. Stories unfold and friendships blossom but don’t forget we have aliens and far way planets and maybe even another race of people.

Loved this book as the author really delivered a great tale.

A+++++ all the way.

Quality Sci-fi Read

From Diana L for Amazon

As a huge fan of sci fi, I settled in to read this book. I was immersed almost instantly. The story in SEVEN BEYOND is told by several characters and the attention to detail is spot on.

We join the journey of the traveling companions and the author keeps all the stories straight for us as there is a lot going on in this story.

Lady Drasher Elizabeth Tasgneganz was probably my favorite character. She brought a lot to the story and engrossed me the most throughout this read.

If you like sci-fi that goes a level above and delivers a story that you remember long after you finish reading- I suggest putting this book on your reading list.

More than Sci-fi

from Kohearn for Amazon

This book SEVEN BEYOND, while a great sci-fi read, is also a cool story of friendships with a healthy metaphysical dose added. We follow along with the group of traveling companions as Dr. Meenins searched to uncover his past. Haunted by wispy memories of faraway places (as in planets) and alien races, the good doctor sets out to reclaim his past.

The characters are exceptionally well crafted and the details really impressed me.
If you like sci-fi reads that are not average run of the mill stories, then you want this author on your reading list. Excellent read.

Author Interview for New Release SEVEN BEYOND

Marc:  Great to see you again. Did you cut your hair?

Stella:  Hey, Marc… What’s new?

Marc:  I see you have a new release of SEVEN BEYOND pending for March 1. 2014.  The Midwest Book Review paragraphs are flattering, but were dated for 2003.  Is that correct?

 

Stella:  A decade ago, can you believe it?  Seven Beyond was published by a small press that later went bankrupt.  We thought to offer it again – this time worldwide – in the Amazon pool of fantasy ebooks for 99¢.  We can reach Goodreads friends and Twitter friends living in the UK by this method.

Marc:  But why now, when readers are waiting for the release of Book IV of the Doliva Saga?

Stella:  Book IV is titled SignalStone and is ready for the proofreaders.  I was waiting until I had dug into events for Book V, tentatively titled SeaStone, before the release. 

Marc:  Is it hard to let go?

Stella:  Ha, ha… You know me so well. I had a twist ending for SignalStone that I was trying to resolve for each character in the next book.  But the writing is coming along, so I feel ready to spring the surprise.

Marc:  Yes, well… Those are writerly notes that the reader cannot know.  What are you intending with this new release of Seven Beyond?

Stella:  Promoting a fourth book of a series is complicated. What appeal to readers who have only read the first book, or who are just introduced to this writer?  So we thought to offer a stand-alone novel that shows writing style, to win fans who later dig into the Dolvia Saga from name recognition.

Marc:  Seven Beyond is separate from the books already published?

Stella:  Yah, yah.  A separate worldview. Unrelated. Some of my favorite characters I ever developed are in this book. Lady Drasher, especially, whispered in my ear while I was writing, demanding more lines of dialogue and commenting on other characters.  When she started talking to me about characters in a different novel that I was writing, I knew I had to kill her off.

Marc:  Are you giving away the plot?

Stella:  There’s lots of plot to discover. Dr. Meenins is a channeled Longist, meaning he doesn’t remember the 800 years of his life, who must accept his guilty acts in the past before he can lead his race to the new colony to be settled here on Earth.

Marc:  Aliens are among us?

Stella:  We are them, and they are us, and I am the walrus. Koo-koo-kachu.

Marc:  You’re certainly in a good mood today.

Stella:  The ebook cover of Seven Beyond is stellar. And early reviews are positive. But more than that… I put myself into this effort. Seeing it listed on GoodReads and Amazon and the other distributers gives me a feeling of completion. I can like myself now.

Marc:  Well, I certainly enjoyed the book when I read it. Dr. Grammario was my favorite character. What does that say about me?

Stella:  That you read the classics, maybe. 
_______

Purchase 99¢ ebook at Amazon today! 
See BookViral review!

Twitter Friends vs Fans
by Stella Atrium
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Before iTunes, Smashwords and 99¢ eBooks on Kindle, the rule of thumb for a performer who wanted to attract the attention of industry big wigs was to show that he had 1000 loyal fans. We are in the Wild West stage of selling books just now where anything goes and the lowest bidder wins the most traffic.  But traffic and fans aren't the same creature.

A fan tells friends about his favorite performer (like a review), plays the tunes at parties (like a book chat group), and wears a t-shirt with the band logo (like buying a paperback). A fan RETURNS for more products from the same performer and puts down her money at retail prices.

I don't understand free ebooks on Kindle or Smashwords.  The writer spends all her life writing this book at the sacrifice of so many other activities and time with loved ones. Why devalue the product?

I'm not convinced Twitter traffic translates to sales, either. I see writers promoting each other, or cross-promoting with reviewers and handlers.  The writer is like a candidate surrounded by members of the press and cannot reach past the loud-talking reporters to find a voter willing to shake hands.

Maybe the audience we are seeking aren't even among our followers on Twitter.

Years ago I fooled around in non-profit theater in Chicago where attendance was one-quarter house on a good night and theater groups lived for reviews in The Reader and grants from Thorten Foundation. The truth was that no matter how well produced the performance for acting, directing, or set direction — the audience for live theater was sparse, even at low ticket prices. A producer in this arena could not expect to see returns on her investment.

The plethora of giveaways on sites trying to build loyalty (for the site, not for the writer) is similar to non-profit theater in Chicago. Except for a couple break-out sites that facilitate the reading community like GoodReads and LibraryThing, the audience just isn't there.

How does the self-publisher gain those "1000 loyal fans" for convincing evidence that her writing rises above the pack and is worthy to become a book-of-the-month choice for reading clubs?

Reputation is everything. There are several levels of reputation, though. Listed are 10 types to avoid.

    1.    The Situation — Anyone can show his navel and get others to look.  Be sure there's integrity and a reason the fan should return.
    2.    Always free — If it's free, that means you couldn't get anybody to buy it. Have a little dignity.
    3.    Trading favors — My back doesn't needs scratching. Because you asked, I know you haven't found true fans yet.
    4.    Inflated claims — "If you liked Jurassic Park, you're gonna love my self-published book." I always turn away when the writer claims to be like some other writer.
    5.    Five-star fan reviews on Amazon — Really? Were they posted by your mother?
    6.    Twitter Blanket — the same note every two minutes announcing the launch of your book. Your followers already read the announcement. Nobody else sees it. Who are you talking to?
    7.    Begs for reviews or retweets — Be patient, a quality reviewer will find a quality book soon enough. Building brand loyalty only happens over time.
    8.    Writer blog tour — Sponsored by another writer in a chat room where only writers sign in.
    9.    Salacious claims to increase traffic — Fool me once and "unfollow" is my next gesture.
    10.    Purchasing followers — Get real!

Self-Publishers: Pricing for Hardbacks

by Stella Atrium
6/12/12
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So I went to purchase the textbook for a freshman course to write a syllabus for fall term.  I know textbooks are obscenely overpriced, so I was expecting to pay $35.  The university bookstore wanted $65 for the reader and $87 for the handbook.  I was appalled at the greed.  These books were required and guaranteed to sell, so where's the risk to the publisher that justifies a higher retail price?

By comparison, for those of you who only open free ebooks, I bought a handbook for Wordpress online for $35 – but it teaches how to use Wordpress!

Once a friend was moving to another state and giving away whatever he was not willing to drag along.  In the pile was a complete set of hardback copies of Harry Potter, except Book 3 was missing.  I asked him about Book 3 and he said the cat threw up on it. The set has no value if it’s not complete. It’s an artifact of history more than a repository of the living truth.

When I was young – in the previous century – I owned Norton editions of university books that we treasured and displayed to show our smarts. I held onto the valuable ones such as Martin Esslin’s Theater of the Absurd.  The price printed on the back (I just looked) is $14, which I’m certain I thought was outrageous at the time.

Book publishers are experiencing hard times, and we should feel bad for them, right?  Just like we should feel bad for Usher and JayZ because new singles are available on iTunes for 99¢.

Book publishers are pricing themselves out of business.  They set the retail price high so Amazon can offer a discount, and so publishers get the investment back from the naïve author who buys HIS OWN book for HIS OWN marketing efforts.

No wonder epub is expanding and Smashwords is a global marketplace. My point of view is that publishers get what they deserve.  I know this stance doesn’t make me popular, but I’m not the one who set hardcover copies of my fantasy novel at $32.95.  Not a soul in the world will pay that, especially since the ebook is listed on Amazon at $5.28.

I didn’t want to print hardback copies of the fantasy novel, and argued with the publisher to drop that option, but hardbacks were included in my “package”.

Supposedly, the existence of the hardback version of my novel makes me a legitimate writer.  Raspberries.

I lost the argument, and Amazon is winning the conflict.  The writer waits on the sidelines for sanity to return to the marketplace.  But then, I’m also waiting for my balloon mortgage payments to be ameliorated.

I'm a writer, and I want the publishing industry to succeed. I want the consumer to believe he got a good deal, and to become a fan, and to buy the next book in the series.

But I hang my head these days when I see how each group grabs profits at the expense of the very people who should be partners or colleagues. Is this any way to run a business?

I'm called cynical at the dinner table.  Am I the only one?


_

Self-Publishers: The Problems with Statistics

by Stella Atrium
6/5/12
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I had a screaming fight one time with my brother about which brought in the most money – Chicago sports franchises or Chicago museums.  My stubborn stance was that museums had long hours and no off-season.  He insisted that one need only look at the stadiums and know sports fans live here.  

Chicago is home to great sport franchises – Chicago Cubs (go Cubs!), White Sox, Chicago Bulls, Chicago Bears, Chicago Blackhawk and more.  Then we have the college teams including DePaul Blue Demons (yeah, Demons!).

Chicago is also home to world-class museums – The Art Institute (of which I am a graduate), The Field Museum, The Shedd Aquarium, The Planetarium, The Museum of Science and Industry – and those are just the ones along Lake Shore Drive. 

So… which brings in the most money? Care to vote?

Of course, I wouldn’t blog about a fight that I lost – dead giveaway.  The museums bring in half again as much money as sports in Chicago.

Statistics can be surprising.  Before computers were ubiquitous enough to compile cross-platform statistics, information was gathered in a more casual manner.  An urban legend holds that for music lists, compilers called their favorite stores along the East Coast and asked the store owner what was selling.  Of course, the music store owner named his favorite artists as best-selling – in rock, funk, classical, rap, or easy listening genres.  When the real statistics were published for the first time in the late 1980s – Garth Brooks outsold them all.

Here’s a caution for self-publishers.

Statistics that include all ebooks for a quick look at what’s selling are impacted by the fact the romance novels outsell all other genres.  The most successful indie ebook writers/marketers are women, because the biggest fan base is women who read romance.

For non-fiction writers, maybe with a story about the struggles of raising a child with cancer, do you really want to follow the methods used to sell romance? Racy cover, short paragraphs, paced story with few surprises, long backlist for branding.

For fantasy writers, do you really want to follow the methods used for selling Hunger Games?  If you have read the hype, but not the story, it’s about teenagers killing each other for sport.

My publisher tried to sell me a module where my new release HeartStone sits on THEIR website in a colorful page with bells and whistles about searching for favorite characters and tweeting friends for which page you’re currently on.  The sales person – selling me – said more than once: “This is how Hunger Games did it.”

Yes, and Nicole Kidman and I have the same color hair.  So why aren’t I married to a country-western star?

Here’s an alternative method of developing a fan base.  Look at what books are successful in your genre.  Non-fiction is especially treacherous for follow-the-leader because books for marketing that reach out to confused self-publishers sell almost as well as romance.

Fantasy writers should look at the successful marketing strategies of Robin Hobb (Farseer Trilogy and more) and Lois MacMaster Bujold (Curse of Chalion and more), for example.  Brandon Sanderson used this method, in part.  He’s from Australia but joins the conversations on Reddit where Hobb and Bujold are certain to appear.  He piggy-backs on their fan base to promote his similar works.

I like Mistborn by Sanderson. I like Theft of Swords by Sullivan.  I watch them for marketing techniques and to puzzle out what might work for me.

I’m not making my hair black, though, to fit into that group.  It’s me and Nicole Kidman all the way on that score…