Author Interview for New Release SEVEN BEYOND

Marc:  Great to see you again. Did you cut your hair?

Stella:  Hey, Marc… What’s new?

Marc:  I see you have a new release of SEVEN BEYOND pending for March 1. 2014.  The Midwest Book Review paragraphs are flattering, but were dated for 2003.  Is that correct?

 

Stella:  A decade ago, can you believe it?  Seven Beyond was published by a small press that later went bankrupt.  We thought to offer it again – this time worldwide – in the Amazon pool of fantasy ebooks for 99¢.  We can reach Goodreads friends and Twitter friends living in the UK by this method.

Marc:  But why now, when readers are waiting for the release of Book IV of the Doliva Saga?

Stella:  Book IV is titled SignalStone and is ready for the proofreaders.  I was waiting until I had dug into events for Book V, tentatively titled SeaStone, before the release. 

Marc:  Is it hard to let go?

Stella:  Ha, ha… You know me so well. I had a twist ending for SignalStone that I was trying to resolve for each character in the next book.  But the writing is coming along, so I feel ready to spring the surprise.

Marc:  Yes, well… Those are writerly notes that the reader cannot know.  What are you intending with this new release of Seven Beyond?

Stella:  Promoting a fourth book of a series is complicated. What appeal to readers who have only read the first book, or who are just introduced to this writer?  So we thought to offer a stand-alone novel that shows writing style, to win fans who later dig into the Dolvia Saga from name recognition.

Marc:  Seven Beyond is separate from the books already published?

Stella:  Yah, yah.  A separate worldview. Unrelated. Some of my favorite characters I ever developed are in this book. Lady Drasher, especially, whispered in my ear while I was writing, demanding more lines of dialogue and commenting on other characters.  When she started talking to me about characters in a different novel that I was writing, I knew I had to kill her off.

Marc:  Are you giving away the plot?

Stella:  There’s lots of plot to discover. Dr. Meenins is a channeled Longist, meaning he doesn’t remember the 800 years of his life, who must accept his guilty acts in the past before he can lead his race to the new colony to be settled here on Earth.

Marc:  Aliens are among us?

Stella:  We are them, and they are us, and I am the walrus. Koo-koo-kachu.

Marc:  You’re certainly in a good mood today.

Stella:  The ebook cover of Seven Beyond is stellar. And early reviews are positive. But more than that… I put myself into this effort. Seeing it listed on GoodReads and Amazon and the other distributers gives me a feeling of completion. I can like myself now.

Marc:  Well, I certainly enjoyed the book when I read it. Dr. Grammario was my favorite character. What does that say about me?

Stella:  That you read the classics, maybe. 
_______

Purchase 99¢ ebook at Amazon today! 
See BookViral review!

Preparing Fresh eBook Launch

Busy, busy...  Seven Beyond is ready for a 3/1/14 launch as a 99¢ ebook on Amazon Kindle.  Still lining up new release caches for the announcement.  Getting excited, though!

Synopsis:  Dr. Christopher Meenins is 800 years old and doesn't remember his past. Accompanying him on his journey of discovery are the powerful Lady Drasher Elizabeth Tasgneganz, the pedantic Dr. Virgil Grammario, the mysterious—and possibly alien—Linda Deemer. Christopher is haunted by memories of alien places and of a race called the Longists. The group travels to the one place on Earth the Longists might reappear: a remote abbey inhabited by an order of nuns known for their mystical insights and quality brandy.

Memories of David Shanklen—once Meenins’ patient and perhaps also his mentor—trouble Christopher's dreams. Shanklen claimed that he was kept prisoner in an alien zoo maintained by the Longists. Through Shanklen, Christopher must confront the secrets of his past to find the New Restingplace of the Dead.  The travelers exchange stories during his quest à la The Canterbury Tales, and the discovery of the restingplace grows out of their long friendships.

Watch this space for reviews.  If you have a connection or want an interview with the writer, please comment.  

The Power of Names

I believe in writing with specifics. I tell my students all the time: call it by it’s name.  A stand of trees is a different image than a stand of birch trees.

Two recent events, though…

I committed at a radio interview (six weeks from now) that includes a reading.  That is, the author reading from her own works.  I’m not very auditory – I hate talking on the phone, for example.  I attended author readings maybe five times in my life and hated all of them, except once I heard Michael Ondaatje, the author of The English Patient read from his short stories. I’m a sucker for a crisp accent. 

Except, I’m from the American Midwest living in Chicago.  I have no respect for the letter ‘t’.  With us it’s all dese, dems, and dose over dare. What will my reading sound like over the radio?

Moreover, what scene shall I select for the 5-minute spot?  I review chapter one of the new release StrikeStone that is Book III in a series.  The scenes are sharp and push the story along nicely, engaging a reader who maybe has not picked up the first two novels.  Several sentences in the paragraphs, though, are used to identify characters, such as:

“I had seldom contacted Kyle Rula, but received messages through the convent turnkey Sarah, and the Cylay administrator Vera who had been a childhood friend.”

The reader catches up with Sarah later, and also with Vera, but not in this scene that I want to read for the radio.  I need to delete those sentences for the excerpt.  But I start to scan the pages and find a wealth of energy spent signifying on the characters and their back stories.  I don’t want to overwhelm the radio piece with introducing characters that don’t make an appearance in the allotted five minutes. 

To me, the story seems flat after editing, like the remaining characters are acting without responsibility to those who I redacted temporarily.  Actions in the scenes are not undertaken in front of community because I removed the names of people – brother, auntie, daughter, leader –  to whom the actors are responsible.

So I start thinking about how reading in pubic is different from reading in private.  A short piece is different than a novel that’s part of a series.  Adjustments are needed. 

Funny thing, though.

In 2005 I was teaching freshman how to write in complete sentences and asked students in one course to keep a journal.  Since they were required to, I also started a journal – three 3-page entries each week that were reflective and confessional.

Recently, I posted some of the short writing pieces from that effort on a new eblog titled Writing in the Short Form, intended for my current creative writing students (in September) who I will guide to write short fiction in their own voices. “Bare yourselves; dig down to the bone; throw away caution; expose the dark side for fear and jealousy.” Sound familiar?

I sent the few first posts to a friend who said, “Yes, the posts are too personal, and you should change all the players’ names.” 

I hate the idea. 

I know this feeling is only process frustration. The end-reader knows little about my lofty goals and my compromises. So I changed them, (Marty for Michael and like that). The re-naming effort takes all the hurt out of the paragraphs, like it’s somebody else’s story now.  Marty isn’t responsible like Michael was. Go figure.

What’s in a name? Designer names for our clothes; names of countries we want to visit; names of villains in Spiderman movies; the name for the pill needed to stop my skin from itching.  Names are everywhere, and if we cannot recall them, we cannot have the benefit of the fashion or geography or camaraderie or healing.

Sri Lanka was Sinhala in India, and Taprobane to the ancient Greeks. On a store-bought globe, the island country was identified as Ceylon until 1972.

You tell me.  Sample the short works on the eblog that my students will use. Do the names have power?  

 http://tinyurl.com/kbnfugl

Interview with Stella Atrium

Q: How is it going with the release of Book III in a fantasy series?

Atrium: StrikeStone just entered the pipeline for distribution the first week of July 2013, so sales can’t be tracked yet. We did a Goodreads giveaway for Book I -- titled SufferStone -- that got great response, though.

Q: What are the drawbacks to writing a series?

Atrium: Well, my stories are about the women, so there are fewer battle scenes and gory deaths. Characters include the fate of the set-aside wife, or a tribeswoman who maneuvers behind the scenes to promote her son as leader, or a businesswoman who courts the men while she ignores the talents of her niece.  The battles mostly take place over the hill while the women try to gather remnants to hold together a society.

Q: Sci-fi fans don’t like stories about women?

Atrium: That depends on where you look for fans.  Not to speak against Reddit, but I’ve had more luck with engaging fans on GoodReads and World Literary Cafe.  Also some readers don’t start with a fantasy series until at least three books are in print.

Q: Are more books planned for the Dolvia Saga?

Atrium: Book IV -- titled SignalStone -- is mostly written, but I’m polishing the last section to foreshadow Book V that’s just underway this summer.

Q: Does the reader need to read the first two books to understand events in StrikeStone?

Atrium: Thanks you for asking. Rabid Readers Reviews read an advanced copy claimed she understood StrikeStone just fine without the first two, but she wanted to go back, then, and pick them up to read. I hope other readers have a similar reaction.

Q: How many books in the series are planned altogether?

Atrium: Six is a good number. It’s important to complete some story threads for each book, but leave the reader wondering about what happened to other characters.

Q: How do you balance all those characters and keep them clear in your head? 

Atrium: Each character has her own quirks and way of seeing the world. Tribespeople on Dolvia have a tight community where each is needed to balance the harmony. I like to allow them to grow and see how each acts in a crisis or as an adult after some catastrophe. The characters are people to me, so I’m always returning to see what happens next.

July Release of Book III

Book III of the Dolvia Saga now available as a Kindle ebook for $6.99

See the ARC review by Rabid Readers Reviews here.

"Imagine a small planet just slightly removed from our own and accessible via wormhole with two moons and a rich savannah and a ritualistic culture and you have Dolvia.

One need not read the first two novels to appreciate the beauty and elegance of Atrium’s new world in “StrikeStone” but reading the novel certainly made this reader want to pick up the previous two."

Read the series from the beginning here:
SufferStone: Book I of the Dolvia Saga


Thanks to all who participated in July 2013 the Goodreads giveaway of SufferStone in anticipation of the new release.

Better Than "Used to Be" for Self-Publishers

by Stella Atrium
___________________________

Last week a self-publisher complained to me that the lag-time between a GoodReads giveaway and posted fan reviews on Amazon was three weeks.  I turned away to hide my smirk.  I supposed it's true that we're so spoiled by the internet, we don't remember how it used to be. 

A decade ago I trusted a small publisher to produce a paperback fantasy novel I wrote. Turns out, he was really a printer masquerading as a publisher with no press release plan or distribution plan.  The weight fell on me to get the word out.

I did research and surfed the web for compatible sites and posted articles about writing and even a "glass bead game" that asked readers to buy the book.  This was before FaceBook in the days of listserv — remember listserv?

I attended sci-fi conventions and traveled to bookstores in the Chicagoland area and staged and attended author appearances.

I begged friends to lend support at my author appearance at the local and famous bookstore where the proprietor could boost my contacts inside the industry.  Except it rained cats-and-dogs that night and I felt sorry for the four friends who did make it to the event, late and drenched.

My efforts went nowhere.  It used to be that a self-promoter expended time and treasure and never reached the intended audience. Listed are a few memories that are burned into my mind.

1)    Introvert at Tradeshow — Did you ever see a booth at a trade show inhabited by a painfully shy writer who spoke to three people the whole day?  I have.

2)    Author Appearance with No Fans — Did you ever see an author at Borders seated alone at a table with stacks of her books and a blank expression of defeat? I have.

3)    Retail Marketing to Bookstores — One writer told me he boosted sales by driving up the California coast visiting bookstores for a personal pitch to owners to place 4 books on the shelves of each stop. An E for effort, but the price of gasoline makes this adventure prohibitive — even if the retail stores are still there.  A hit-or-miss method at best.

4)    Book Signings at Conventions — Writers hate this duty and function like turtles out of the shell. I count Kurt Vonnegut and Robert Jordan in this number. Writers often drink to get past the dread, so they function like hungover shell-less turtles at the morning signing, drinking copious amount of water.

5)    Regional Conventions — Did you ever attend a regional convention where you negotiated a giveaway of your book as part of the "fan appreciation" bag, only to discover the 80 attendees preferred stories about zombies and were really there to get laid?  I have.

6)    Listings on Industry Websites — These were accomplished using a form with no personal contact and no acceptance of connected blogs or Amazon listings.  Some of these still hover online, static and aging and misleading.

7)    Fan Websites — These genre lovers accepted articles and shameless self-promotion to boost traffic by adding your fans.  Except your fans and hers together came to five, including your mother.

8)    Getting into the Pipeline — Used to be... All promotion was accomplished with paperbacks, so each event included shipping a case of forty books to the hotel that hosted the convention, and then shipping them home again. 

9)    Managing Remainders — Did you ever work with a printer who wanted to be certain the check cleared before he shipped the books, even at 40% off?  Did this same printer dump remainders on the market so they hung around for three years at $1.89 sold by resellers on Amazon?  I have. 

10)     Tardy Reviews -- Did you ever find a complimentary review of your novel three years later by a respected reviewer on LibraryThing who must have picked up a remainder book?  Guess what...  that happened to me too!

So don't bring your complaints here that GoodReads or Twitter or LibraryThing aren't working for you.  Industry connections today are accomplished without shipping cases of books to neighboring states, and without leaving the house. 

Spoiled, spoiled, spoiled.

Self-Publishers: The Problems with Statistics

by Stella Atrium
6/5/12
_________________________________

I had a screaming fight one time with my brother about which brought in the most money – Chicago sports franchises or Chicago museums.  My stubborn stance was that museums had long hours and no off-season.  He insisted that one need only look at the stadiums and know sports fans live here.  

Chicago is home to great sport franchises – Chicago Cubs (go Cubs!), White Sox, Chicago Bulls, Chicago Bears, Chicago Blackhawk and more.  Then we have the college teams including DePaul Blue Demons (yeah, Demons!).

Chicago is also home to world-class museums – The Art Institute (of which I am a graduate), The Field Museum, The Shedd Aquarium, The Planetarium, The Museum of Science and Industry – and those are just the ones along Lake Shore Drive. 

So… which brings in the most money? Care to vote?

Of course, I wouldn’t blog about a fight that I lost – dead giveaway.  The museums bring in half again as much money as sports in Chicago.

Statistics can be surprising.  Before computers were ubiquitous enough to compile cross-platform statistics, information was gathered in a more casual manner.  An urban legend holds that for music lists, compilers called their favorite stores along the East Coast and asked the store owner what was selling.  Of course, the music store owner named his favorite artists as best-selling – in rock, funk, classical, rap, or easy listening genres.  When the real statistics were published for the first time in the late 1980s – Garth Brooks outsold them all.

Here’s a caution for self-publishers.

Statistics that include all ebooks for a quick look at what’s selling are impacted by the fact the romance novels outsell all other genres.  The most successful indie ebook writers/marketers are women, because the biggest fan base is women who read romance.

For non-fiction writers, maybe with a story about the struggles of raising a child with cancer, do you really want to follow the methods used to sell romance? Racy cover, short paragraphs, paced story with few surprises, long backlist for branding.

For fantasy writers, do you really want to follow the methods used for selling Hunger Games?  If you have read the hype, but not the story, it’s about teenagers killing each other for sport.

My publisher tried to sell me a module where my new release HeartStone sits on THEIR website in a colorful page with bells and whistles about searching for favorite characters and tweeting friends for which page you’re currently on.  The sales person – selling me – said more than once: “This is how Hunger Games did it.”

Yes, and Nicole Kidman and I have the same color hair.  So why aren’t I married to a country-western star?

Here’s an alternative method of developing a fan base.  Look at what books are successful in your genre.  Non-fiction is especially treacherous for follow-the-leader because books for marketing that reach out to confused self-publishers sell almost as well as romance.

Fantasy writers should look at the successful marketing strategies of Robin Hobb (Farseer Trilogy and more) and Lois MacMaster Bujold (Curse of Chalion and more), for example.  Brandon Sanderson used this method, in part.  He’s from Australia but joins the conversations on Reddit where Hobb and Bujold are certain to appear.  He piggy-backs on their fan base to promote his similar works.

I like Mistborn by Sanderson. I like Theft of Swords by Sullivan.  I watch them for marketing techniques and to puzzle out what might work for me.

I’m not making my hair black, though, to fit into that group.  It’s me and Nicole Kidman all the way on that score…

Self-Publishers: Taking the Long View

by Stella Atrium
5/15/12
_________________________________

I live in Old Town in Chicago, as I have mentioned in previous blogs.  We have a series of street fairs in the summer here, and I like to attend to watch the well-heeled residents. At one fair last summer a kiosk was set-up outside the entrance to the actual fair where bright-faced young people were giving away samples of a new energy drink in a red and black aluminum can with a twist top.  I carried my sample around for forty minutes so they couldn’t force another one on me when I passed again.

I was headed home at two in the afternoon when the fair was just going into full swing, and one of the young venders at the kiosk announced that they had sold out.  “We sold out,” she proclaimed, even though there was no cash drawer for receiving funds. “That other booth still has product, but ours is gone because we had the better-selling item.” I didn’t argue with her. It’s not good to discourage young people.

The booth she indicated was actually selling their drinks, at Chicago prices, street fair prices, and was stocked for the entire day, rather than with enough product to last only five hours.  

I turned the corner and passed some overfull trash bins, many holding unopened cans of red and black design.  I threw my unopened can on top.

Self-publishers can take a lesson from this incident. Best-selling is an abused term when talking about 99¢ items, or free items. Maybe more pieces moved out of the kiosk, but what profit was made?

You may argue that promotions are not about profit, but about branding. I would counter that a free sample is not the same as a purchase, and doesn’t imply that I will remember the product’s name, open it, or look for one later at the store. Branding didn’t happen.

Some entrepreneurs advise writers and self-publishers to work at providing the personal touch, spend hours on Twitter and Tumblr, solicit interviews on the websites of other writers, engage with giveaways at reading sites, join in blog tours, lower the prices for ebooks, and constantly reassess what works for your genre or your story. These advisors are the people who are making money – from writers – If we stop the rat race, they would have no audience.

Maybe in the old paradigm short-term sales pushed visibility of a new book. A flurry of reviews followed by a prime location in chain bookstores were coordinated with a print run that ensured enough copies to meet demand after the writer appeared on the Today Show.

Monthly sales were monitored by chain bookstores so that, if a book didn’t move in six weeks, copies were returned to the distributor.

The new era of ebooks changed that need for quarterly sales figures and lists of top ten sales numbers.  In ebook form, the item is not returned so bookstore inventory stays fresh. An ebook is published forever and can gain an audience by word-of-mouth, and by good reviews, over six months or eighteen months.

Or eighteen years.

The writer can reinforce her brand by publishing a second book in a series.  I learned on Reddit that some fans of fantasy (my genre) don’t pick up the first book of a trilogy until all three books are available.  That’s the long view. I’m not published to my fan base until Book III is in print.

But where’s the downside of taking the long view?  Book II of my Dolvia Saga titled HeartStone is due out in June 2012.  I paid for a Kirkus Review so some quality press accompanies the release, and a couple reviewers from GoodReads were kind enough to review ARC copies.

I’m considering RAISING the price of the ebook version to a level more in keeping with other writers in my cohort – equalizing the price for Book I and Book II at $6.99, similar to Lois MacMaster Bujold or Robin Hobb or Jacqueline Carey. After all, the paperback copy sells for $19.95.

What is lost if I take the long view? A lot of busywork to keep pace with the Smashwords crowd?


So… if you made it this far.  Please BUY NOW.  SufferStone: Book I of the Dolvia Saga is still priced in ebook version at $3.19 on Amazon.  BUY NOW at this 55% discounted price before June 2012. 



Each ebook version of the Dolvia Saga is well worth $6.99, just like the fantasy novels of Bujold, Hobb and Carey are each worth the cover price. That’s equivalent to two cups of Starbucks coffee.  But today, you can BUY NOW at the discounted price of $3.19.


And you can claim that you’re in with the in-crowd.

Why I Embrace Self-Publishing

By Stella Atrium
_________________________

I saw a solicitation for a tenured position at my alma mater for which I will apply.  Professors seldom leave this department, and competition for vacancies is fierce. I experienced sudden anxiety as though my whole future depended on submitting a stellar letter with quality documentation.  I recognized that tense feeling as the same I felt when approaching agents and publishers.

And then I had an epiphany, not unusual for a spring day in windy Chicago.

As a self-publisher, those feeling of anxiety are mostly absent. In fact, I just completed a round of letters sent with review copies that were requested in response to a press release that I wrote.  I jotted off the letters citing connections with the group through a PR service (cost: $175), and good reports about my fantasy novel launched in January 2012.  While I completed the “shipping and handling” exercise, I considered getting an assistant for this busy work. That’s how low the work was on my scale of importance.

I have skills for promoting, and for creative writing. So why was I so anxious about traditional publishers and the agents who lunch with them?

I was victim to no fewer than three (count them 3) printers who called themselves publishers, including the infamous Publish America.  I never received positive results from any of their promised marketing efforts.  Nada, zip, zero.

Here’s an analogy. I was raised in the country, and each spring we had to clean the slough of debris.  We opened a trap that served as a bottleneck and flushed fresh water through along with the sticks and leaves and earthworms. Soon the fresh water ran clear.

Maybe the same is true with self-publishing.  Sure, some writers should take more classes, and some self-promoters should take a breath.  But the new shape of the publishing industry sorts the quality (and ambitious) writers from the sticks and earthworms.  Soon enough books from the fresh writer who lived with frustration all this time will flow freely to readers, so that great characters and original work find an audience.

I will continue with a small publisher because the quality of the product is better than I can weave together on the laptop. I will avoid Smashwords and offering books for free because I believe reviewers who work with magazines find that level of publishing repugnant.

But here’s the question…  If I can make a website and blog, connect with writers and readers on Twitter, GoodReads and LibraryThing, and grab press release leads for $175, then why were writers willing to pay $4500+ to agents (or marketing executives) for less response?

All those self-important agents and publishers and advisors and naysayers can go fly a kite on this windy spring day. 

Fresh promotions start today!

Guest interview on website of International Best Selling Author Stacy Eaton.  


Guest blog post with fellow writer Emerald Barnes.

Upcoming interview with Hawaiian mystery writer Gail Baugniet.

Sign up for Giveaway of 20 copies 

 SufferStone: Book 1 of the Dolvia Saga

starts 3/5 through 3/26

By What Measure Success for Self-Publishers?

by Stella Atrium
___________________________

The first book of my fantasy series titled SUFFERSTONE received a couple 5-star reader reviews on GoodReads (reported on Amazon).  Since I blog about female characters in science fiction, I was gratified that one reader (thanks, Frank Hicks) identified with the lead male character Brian Miller.

So, I had brief and troubling feelings of success. I immediately wondered what was next, so vain.

Joseph Heller said in an interview with Playboy (many years back) that he delivered Catch-22 to the publishers in 1961 and received a $2,000 advance (today’s equivalent is $20,000), then went back to adjunct teaching with few expectations.

Catch-22 went viral by word-of-mouth and was made into a movie.  Over the decades, Heller was a cult personality and hippies wore khaki jackets with Yossarian emblazoned on the breast pocket. The term catch-22 became a concept in the American mythos for frustration with a system stacked against the regular guy.

I would call that success.

So… there’s a lag time for the creative stage, the publishing stage, the famous stage, and the American classic stage. The writer must measure what stage she’s currently experiencing and how long is the wait.

Andy Warhol once told Jean-Michel Basquiat that the audience for his street art wasn’t born yet.

Basquiat famously said, “I don't listen to what art critics say. I don't know anybody who needs a critic to find out what art is.” (Brainy Quotes) Of course, once he received some money for his work, he killed himself with drugs.  The starving artist stance has some benefits.

But, back to the writer. The creative stage counts.  Many writers once they start with promotions have the urge to push aside today’s work and return to the solitary gestures of creation.  Delicious.

I suppose the best approach is to tolerate each spike within each stage with patience, and manage expectations.

Art critic for Time magazine Robert Hughes in 2002 wrote a classic review titled "Goya’s Women" about an exhibition of paintings by Goya. As you know, as a young man, Francisco Goya was a portrait painter for the Spanish court in the 1780s. Later he was an impressionist who captured the horrors of war in his country.  Goya lived into his eighties and continued to paint and draw until his death in1828.

Robert Hughes pushes aside Goya’s long history with the leaders of Europe and focuses on the many images of women that Goya painted over the decades, and the artistic quality in those images.  The ART remains after the shouting subsides.

That’s success.

See Robert Hughes famous TIME article here.



  

Better Than "Used to Be" for Self-Publishers

by Stella Atrium
___________________________

Last week a self-publisher complained to me that the lag-time between a GoodReads giveaway and posted fan reviews on Amazon was three weeks.  I turned away to hide my smirk.  I supposed it's true that we're so spoiled by the internet, we don't remember how it used to be. 

A decade ago I trusted a small publisher to produce a paperback fantasy novel I wrote. Turns out, he was really a printer masquerading as a publisher with no press release plan or distribution plan.  The weight fell on me to get the word out.

I did research and surfed the web for compatible sites and posted articles about writing and even a "glass bead game" that asked readers to buy the book.  This was before FaceBook in the days of listserv — remember listserv?

I attended sci-fi conventions and traveled to bookstores in the Chicagoland area and staged and attended author appearances.

I begged friends to lend support at my author appearance at the local and famous bookstore where the proprietor could boost my contacts inside the industry.  Except it rained cats-and-dogs that night and I felt sorry for the four friends who did make it to the event, late and drenched.

My efforts went nowhere.  It used to be that a self-promoter expended time and treasure and never reached the intended audience. Listed are a few memories that are burned into my mind.

1)    Introvert at Tradeshow — Did you ever see a booth at a trade show inhabited by a painfully shy writer who spoke to three people the whole day?  I have.

2)    Author Appearance with No Fans — Did you ever see an author at Borders seated alone at a table with stacks of her books and a blank expression of defeat? I have.

3)    Retail Marketing to Bookstores — One writer told me he boosted sales by driving up the California coast visiting bookstores for a personal pitch to owners to place 4 books on the shelves of each stop. An E for effort, but the price of gasoline makes this adventure prohibitive — even if the retail stores are still there.  A hit-or-miss method at best.

4)    Book Signings at Conventions — Writers hate this duty and function like turtles out of the shell. I count Kurt Vonnegut and Robert Jordan in this number. Writers often drink to get past the dread, so they function like hungover shell-less turtles at the morning signing, drinking copious amount of water.

5)    Regional Conventions — Did you ever attend a regional convention where you negotiated a giveaway of your book as part of the "fan appreciation" bag, only to discover the 80 attendees preferred stories about zombies and were really there to get laid?  I have.

6)    Listings on Industry Websites — These were accomplished using a form with no personal contact and no acceptance of connected blogs or Amazon listings.  Some of these still hover online, static and aging and misleading.

7)    Fan Websites — These genre lovers accepted articles and shameless self-promotion to boost traffic by adding your fans.  Except your fans and hers together came to five, including your mother.

8)    Getting into the Pipeline — Used to be... All promotion was accomplished with paperbacks, so each event included shipping a case of forty books to the hotel that hosted the convention, and then shipping them home again. 

9)    Managing Remainders — Did you ever work with a printer who wanted to be certain the check cleared before he shipped the books, even at 40% off?  Did this same printer dump remainders on the market so they hung around for three years at $1.89 sold by resellers on Amazon?  I have. 

10)     Tardy Reviews -- Did you ever find a complimentary review of your novel three years later by a respected reviewer on LibraryThing who must have picked up a remainder book?  Guess what...  that happened to me too!

So don't bring your complaints here that GoodReads or Twitter or LibraryThing aren't working for you.  Industry connections today are accomplished without shipping cases of books to neighboring states, and without leaving the house. 

Spoiled, spoiled, spoiled.

Wild West Sales for Self-Publishers

by Stella Atrium
___________________________

Before iTunes, Smashwords and 99¢ eBooks on Kindle, the rule of thumb for a performer who wanted to attract the attention of industry big wigs was to show that he had 1000 loyal fans. We are in the Wild West stage of selling books just now where anything goes and the lowest bidder wins the most traffic.  But traffic and fans aren't the same creature.

A fan tells friends about his favorite performer (like a review), plays the tunes at parties (like a book chat group), and wears a t-shirt with the band logo (like buying a paperback). A fan RETURNS for more products from the same performer and put down his money at retail prices.

I don't understand free ebooks on Kindle or Smashwords.  The writer spends all her life writing this book at the sacrifice of so many other activities and time with loved ones. Why devalue the product?

Besides, most self-published books on Smashwords are not-ready-for-prime-time first writings. Do you really want to be part of that group?

I'm not convinced Twitter traffic translates to sales, either. I see writers promoting each other, or cross-promoting with reviewers and handlers.  The writer is like a candidate surrounded by members of the press and cannot reach past the loud-talking reporters to find a voter willing to shake hands.

Maybe the audience we are seeking aren't even among our followers on Twitter.

Years ago I fooled around in non-profit theater in Chicago where attendance was one-quarter house on a good night and theater groups lived for reviews in The Reader and grants from Thorten Foundation. The truth was that no matter how well produced the performance for acting, directing, or set direction — the audience for live theater was sparse, even at low ticket prices. A producer in this arena could not expect to see returns on her investment.

The plethora of giveaways on sites trying to build loyalty (for the site, not for the writer) is similar to non-profit theater in Chicago. Except for a couple break-out sites that facilitate the reading community like GoodReads and LibraryThing, the audience just isn't there.

How does the self-publisher gain those 1000 "loyal fans" for convincing evidence that her writing rises above the pack and is worthy to become a book-of-the-month choice for reading clubs?

Reputation is everything. There are several levels of reputation, though. Listed are 10 types to avoid.

1. The Situation — Anyone can show his navel and get others to look.  Be sure there's integrity and a reason the fan should return.
2. Always free — If it's free, that means you couldn't get anybody to buy it. Have a little dignity.
3. Trading favors — My back doesn't needs scratching. Because you asked, I know you haven't found true fans yet.
4. Inflated claims — "If you liked Jurassic Park, you're gonna love my self-published book." I always turn away when the writer claims to be like some other writer.
5. Five-star fan reviews on Amazon — Really? Were they posted by your mother?
6. Twitter Blanket — the same note every two minutes announcing the launch of your book. Your followers already read the announcement. Nobody else sees it. Who are you talking to?
7. Begs for reviews or retweets — Be patient, a quality reviewer will find a quality book soon enough. Building brand loyalty only happens over time.
8. Writer blog tour — Sponsored by another writer in a chat room where only writers sign in.
9. Salacious claims to increase traffic — Fool me once and "unfollow" is my next gesture.
10. Purchasing followers — Get real!

It's Like a Caucus: Struggles with Self-Publish Marketing

by Stella Atrium
________________

When the Iowa caucuses roll around every four years, voters are subjected to complaints about retail politics, how candidates must visit every county and shake hands in living rooms, backyards, and coffee shops while they endure litmus tests about narrative, purity and electability.  And this is BEFORE voters review the candidates platform on his website or position statement on various issues.

I know how the candidates feel.

I found some easy comparisons with marketing for the self-publisher. Retail marketing, we'll call it. The various author websites where authors gather to promote indie books, for example, are similar to the early debates where candidates are allowed to hold up a hand indicating positions on topic as defined by the liberal press. The only visitors to these sites are other authors checking their own progress, just like the only viewers of the early debates are other commentators who have the next debate on a different network.

Some candidates have been working at reaching presidential campaign level for 10 years, (after serving in house or senate or governorships or charity groundwork), and invested a fortune of family money and donor money. And that's before the opening bell. Writers also have invested "blood and treasure" in the book or series (along with university work, screenplays, ghostwriting, jingle writing) long before joining Twitter.

What's another comparisons? Soliciting reviews are like making promises for future connections so the candidate can gain a public endorsement, and sometimes takes as many visits to the endorser's home for dinner.

The writer's giveaway is like campaign headquarters where hats and pins and banners are stacked in a corner waiting for the volunteers to embrace the novel and spread word-of-mouth good will.

The first blog tour where the writer engages a real time chat or printed interview with the site's manager are similar to the grip-and-grin first meeting with potential supporters and fundraisers.

Expanding beyond bloggers in one's genre to begin selling to your own university or book club or alma mater is like moving from Iowa to New Hampshire for the second round of primaries. Can the candidate build a ground game to perform in a different arena?

Developing a YouTube video to start a second buzz once the book is released is like those TV commercials that tout the candidate's family and long record of service, and just as expensive.

And the results are sometimes just as screwy. 

The weighted bestseller list that floats the list-maker's favorite book type to the top is like Ron Paul who is winning in early states, but cannot gain the respect of the liberal media who claim he cannot win, so why interview him?

A book with a few enthusiastic readers on GoodReads gains a bump in ratings and to-read lists until other readers discover the grammar and diction are so poor as to work against the book's good ideas.

It's possible to push this analogy too far...  But in my genre Neil Gaiman is the Mitt Romney (we like him, kinda) and Steven King is the Newt Gingrich (full of big ideas the unravel in the plotline).

Okay, I'll stop now.  What comparisons did I neglect that you can see?

Anticipating the January 2012 launch of SufferStone, Book 1 of the Dolvia Saga, author Stella Atrium sat down with Marc Roster, a Chicago radio personality from the public access channel.


Marc Roster: So, you have an interesting premise here; space travel and women living under the veil.

Stella Atrium: Over the decades, sci-fi fans have seen many cultures depicted in stories about offworld adventures. But I have not seen an alien culture where women struggle against the burka.

Marc: Are the female characters also Muslim?

Stella: Desert garb with flowing robes and headgear pre-dates the birth of Mohammad. In the story, the sisters of Arim live on a savannah with a long dry season.

Marc: But the story is meant to reflect issues of global women's rights?

Stella: The cultures for the four tribes are unique to the story with their own languages, along with standards of dress, local animals, gestures of power for the men.

Marc: Of the four sisters, Kyle Le is the youngest, but she's the leader?

Stella: Kyle Le is troubled with the gift of second sight, like flashes of insight for events in the near future. She's an orphan, and her sisters clings to the land her father owned. They have no status in community, only the service of her gift to a tribal leader.

Marc: So Kyle Le takes work at the mill where she meets the story's hero Brian Miller. They fall in love and live happily ever after?

Stella: Not likely. Brian Miller can only run the mill because he doesn't abuse native women. The differences between their cultures are too great.

Marc: In the story's plot, what is the purpose of the Brittany Mill?

Stella: The savannah on Dolvia has what we call a Third World economy. Corporations from Earth have come adventuring through the wormhole to take advantage of the mineral wealth and the cheap labor market. But the tribes are protective, and their women are mostly illiterate. Brittany Mill is where these disparate groups begin to mingle.

Marc: That premise sounds like what happens in many countries here on Earth.

Stella: The dichotomy is delicious. Inside the fantasy genre, I try to present women who need to solve real problems like having no voice in community, or no right to work; no access to capital to start a business. No reinforcement for talent.

My intent was to pry open the archetypes of alien women in sci-fi who are, shall we say, sexually available to the story's hero. You know the types — warrior, witch, street urchin, unavailable princess who sneaks around, armless mermaid. Let's present a few female characters who drive the story and solve problems using the tools at hand.

Marc: You mentioned unique animals. Any dragons?

Stella: (chuckle) No dragons; no fairies. One sister named Terry befriends a wild ketiwhelp, which is similar to an oversized fox. She's later martyred in prison and a tribal myth about her is told in chants.

Marc: So what are the elements of fantasy in the story?

Stella: The savannah is being settled, unevenly, by offworlders who seek fortunes by mining the mineral wealth. They have a network for supply lines through the worm hole to Earth, and introduce futuristic gadgets to indigenous cultures, changing the balance.

Marc: What kind of gadgets?

Stella: Brian Miller communicates offworld using an EAM, or extra atmosphere modem. He shows Kyle Le how to access the transport's library where they call up an image of Dolvia, a blue and green planet with atmosphere and clouds. Kyle Le is very impressed with seeing the whole face of Dolvia.

Marc: So, the story is about culture shock?

Stella: For several cultures, yes. The reader also meets indentured colonists and military personnel stationed on the orbiting transport. Some characters are from a nearby planet and compete for work with the corporations to get ahead. They even adopt English over their own languages and shorten their names for advancement.

Marc: You mean, like people changed their names when they came to America through Ellis Island?

Stella: Examples from our history are illustrative. The pressure to fit in is universal, such as Jews in Spain in the fourteenth century who pretended to practice Catholicism. Or tribal people in South Africa who lived under Western names. Power structures exist everywhere, and the people from the subservient culture use similar strategies to get by and put food on the table.

Marc: So, what's the story's outcome.? Do Kyle Le and Brian Miller hook up?

Stella: Kyle Le is promised for the warrior Cyrus, even though she doesn't like the idea. She's motivated to resist the future planned for her by others. That's why she's open to new ideas like working for wages, and traveling offworld with soldiers.

Marc: Well, we certainly look forward to reading reviews for this unique story. Our time is up now, but I enjoyed the talk.

Stella: Thank you.